Review: Devlin's Bud, Sweat, and Beers

Some British-born rap. As seen on my weekly reviews for Fordham University's The Ram

UK release Oct. 29, 2010 Island Records/Universal

Devlin isn't someone you'll hear on basic American radio or television. You probably won't even hear him on American satellite radio, bar BBC Radio 1, where I first heard his single "Runaway." After hearing the song, I immediately got his album, and I was pretty impressed by what I heard. The 21-year-old Dagenham rapper has an interesting sound to him that is very different from the current set of hip-hop we here on this side of the Atlantic. Following the grime tradition of the genre, Devlin combines strong beats with his forceful and passionate rapping style and lyrics. He is one of the UK's fastest rising stars, and for good reason.

Think of Devlin as an unpolished Eminem with a fairly thick East London accent. After the American ear sifts through his initially confusing accent, one would discover a fairly sophisticated rapping style and play on words. He certainly has a lot to improve on and learn, but he is at a good place, considering his age. His beats are fairly standard, often generic, but he more than makes up for this with his lyrics. One part autobiographical, the other part social commentary, Devlin raps about his search for a big break and the goings-on in the world around him. "1989" is a great way to start his album as he raps about growing up and his passion for being an MC. "Brainwashed" deals with his search for fame and attempts at making the big time in a competitive British hip-hop scene. Perhaps the standout cut from his album is "Runaway" featuring London DJ Yasmin. Here you find out about Devlin's struggle to break out of life's monotonies and his ultimate choice to chase his dream. At the same time, he discovers the harsh realities of the real world and the sacrifices he'd have to deal with in order to reach his dream. Another great track is "Our Father" wherein Devlin takes God's point of view about the current goings on in the world, as well as his own take on current events. "If I was God I'd be cross that my son had to die on the cross."

Don't let the title fool you. Bud, Sweat, and Beers is a competent album that is a good listen. It's a great way for Devlin to break into the UK music scene. He's already seen some success, entering the top 20 in the UK album charts, and with his songs "Brainwashed" and "Runaway" doing well in the singles charts. If you're looking for a different kind of rap or want a sample of what hip hop is like across the pond, then Devlin is definitely someone you should give a listen to. His star is on the rise, and he can only get better.

RATING: 6.5/10


Check out his AWESOME single with Yasmin, "Runaway"